Sport and Cinema.com

To help promote its biggest marketing campaign for a single event, the American cable television giant will look to illuminating the sport’s stars to draw in viewers.

Here are some of the marquee names that will play throughout ESPN’s 230 hours plus coverage of all 64 matches.

The world’s greatest sports league, the English Premier League, began its latest campaign began over the weekend as Arsenal slammed Everton 6-1, Tottenham topped Liverpool 2-1, while Chelsea took care of Hull City 2-1 reigning champion Manchester United got into the winning column with a 1-0 victory over Birmingham City in the major games.

Barcelona simply manhandled Man U in Rome earlier today to take the UEFA Champions League Final with a 2-0 victory, thus denying coach Ferguson’s squad to become the first team to successfully defend its title since the competition changed its name and format from the European Cup and become only the third team ever to repeat as League and European Champions (Real Madrid and Ajax are the others).