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The Olympic Games have traditionally been a ratings bonanza for American televison networks and they still are. Correspondingly the astronomical rights fees have reflected broadcasters’ level of interest in securing them. But the times, they are a changin’. As the future rights fees are not likely to reach such heights.
(see chart below)

The men’s hockey competiton at the XXIst Winter Games in Vancouver will be one of the most coveted tickets form the first day of competiton through to the gold medal match, but will Canada even be in that title game?

There are plenty of world class teams that are capable of winning it all including Sweden, Finland and the Czech Republic.

2010 Vancouver Olympic Television Schedule

The sports world turns to its biggest winter extravaganza beginning on the 12th and running through the 28th of this month. So to help prepare those who are more expert in the nuances of an NFL game or the intracacies involved in a NASCAR pit stop, we’ll present over the next few weeks a basic guideline to the sports, venues and potential stars of the XXIst Winter Olympics from Vancouver, Canada.